Follow
G-Force Party
Sheraton Dallas Hotel 
 
400 North Olive Street
Dallas, TX 75201
Phone: (214) 922-8000
Toll-Free: (800) 325-3535
Get directions to
 
400 North Olive Street
Dallas, TX 75201
6+1 Registration Promotion
 
Breakout Session Information
 
Certification Testing Registration
G-Force Party at
Dallas Cowboys Stadium
HOME | AGENDA | EVENT DETAILS | PAVILION / EXHIBITS | EDUCATION | SPEAKERS | BREAKOUT SESSIONS | SPONSORS | REGISTRATION | CONTACT

Replacement content

Get macromedia Flash Player

Breakout Sessions

Choose from engaging and informative breakout sessions. 
 
Customer Benefits:  In the Customer Benefits breakout sessions, learn firsthand from other Genesys customers on how they have applied Genesys solutions, and the business benefits they have realized.
 
Product/Solution:  In the Product/Solution breakout sessions, hear from experts who share in-depth technical information about Genesys products and solutions, and how they can enable higher operational performance levels.
 
Business Applications:  In the Business Applications breakout sessions, discover how Genesys and Alcatel-Lucent solutions can bring business value to your customer service strategy.
 
Please find a list of breakout session titles and descriptions below.
 
CB = Business Benefits
PS = Product/Solutions
BA = Business Applications
  
Breakout Series 1
 
Day: Wednesday, May 11, 2011 Time: 11:15 a.m. – 12:00 p.m.
 
CB Cross Channel Conversations
 
Genesys SIP - Turning Your Customer Service a Great Success!
 
Elizabeth Neufeld-Gotto, VP of Global Call Center Technology, Ticketmaster
Charles Lee, Senior Product Marketing Manager, Genesys
 
Session Overview: Discover how Ticketmaster capitalizes on SIP benefits and how you too can boost your customer service and competitive edge.
 
Are you wondering what is the secret sauce behind Genesys SIP customers' business success? Was the success the result of technology, deployment or financial factors? Join this session and discover all the above! You will learn about the great success at Ticketmaster, progress with the Genesys SIP solution, and the newly launched Genesys SIP Ecosystem.
 

Transforming the Customer Conversation with iCFD™ & Conversation Manager™
 
Tony Jurica, IT Architect/Manager for Network and Contact Center, TXU Energy
Darryl Addington, Manager, Product Marketing, Genesys
Mayur Anadkat, Manager, Product Marketing, Genesys
 
Session Overview: Join our panel discussion to hear Genesys clients describe their journey towards next-generation, cross-channel customer care.
 
Genesys clients have been using the Genesys intelligent Customer Front Door to engage with their customers, delivering the right customer experience to each customer interaction. Now with the introduction of Conversation Manager, Genesys is helping our customers transform their customers’ experience, evolving from a disconnected channel-centric experience to a truly intelligent, multi-channel conversation that orchestrates customer interactions with context and business rules. Join our panel discussion to hear Genesys clients describe their journey toward next-generation, cross-channel customer care.
 
Transform Your Contact Center with Cross Channel Conversations
 
Lionel Mafouta, Senior Genesys Architect, ersi
Ken Krupnick, CTI Project Manager, ersi 
Lisa Abbott, Sr. Product Marketing Manager, Genesys
 
Session Overview: Three years ago, esri, Inc. decided to replace its manual contact center
with a world-class, automated cross channel solution from Genesys.
 
esri, Inc. is the worldwide leader in Geographic Information System (GIS) technology software. Customer support is provided through four contact centers around the world as well as a network of 100 international distributors and over 2,000 business partners. Join esri as they discusss the cross channel transformation they made utilizing a unique way of blending touch points such as voice, chat and email that increased the productivity of their agents by 150%, improved customer service scores by over 50% and net promoter scores by over 200%.
 
 
CB Business Case Resources
 
Getting Your Unfair Share of the Budget: Developing the Business Case
 
Charles LiCata, Assistant Vice President, Fifth Third Bank
Drew Wright, Genesys Financial Solutions
John Chasse, Genesys Financial Solutions
Janelle Matthews, Genesys Business Consulting
 
Session Overview: Session highlights methods and resources for quantifying strategic Genesys solution benefits towards realizing your business imperatives.
 
Technology investments are generally justified through cost savings or increased revenues.  However, these investments are typically in heavy competition with other investments when accessing a tight budget.  This session will provide insight into the economic value of some potentially low hanging fruit opportunities you can benefit from with the latest Genesys solutions.  You will then learn about resources available to help complete a compelling business case to capture your unfair share of the budget.  Finally, Fifth Third Bank will explain how leveraging these resources helped them build a transitional roadmap with tactical recommendations from which they could execute. 
 
PS Cross Channel Conversations
 
Engaging Customers through Social Media
 
Pat Mackey, Senior Product Manager, Genesys
Kevin Shinseki, Director, Product Management, Genesys
 
Session Overview: See how Genesys Social Engagement can make Social Media work for you.
 
Social Media has emerged as a powerful communication channel. Globally, business executives are scrambling to develop strategies on how to leverage social media and how to control the reputation of their brand, products, and services in social sites where consumers often have control and their reach can be viral. Learn how Genesys Social Engagement enables enterprises to monitor and utilize Social Media as an effective interaction channel for customer service. Gain insight on how social media interactions can be analyzed and controlled, and deployed as an integrated cross-channel solution.
  
PS Enterprise Resource Optimization
 
Engage Your Workforce…Optimize Business Outcomes
 
Jim Georgiou, Director, Product Management, Genesys
Michele Copenhaver, Senior Product Manager, Genesys
Dave Smith, Senior Product Manager, Genesys
 
Session Overview: Interactive session highlighting how to develop a highly engaged workforce to achieve your desired business performance results.
 
Imagine if all your customers were able to reach a motivated employee each time they contacted your enterprise. Genesys Workforce Optimization (WFO) provides a set of tools to smartly and efficiently manage your workforce, easily identify the skill gaps of your employees and properly fill those gaps and then synchronize matching tasks to the employees new skills. The business outcomes are engaged employees delivering better customer service and an improved bottom line. 
 
BA Cross Channel Conversations
 
Enterprise Sized Issues Solved with Genesys

Lori Anne Pollock, Manager, Advanced Contact Center Solutions, Verizon

Session Overview: Hear how three large Enterprises use Genesys solutions to attain business goals in the midst of change.

Mergers and acquisitions, communications virtualization and shifts in IT sourcing drive big changes in all sized companies. Hear how three large enterprises use Genesys solutions to meet business imperatives. Topics covered will include SIP Server, Virtual Agent Desktops, Federated and Virtual Hold solutions. 
 
Breakout Series 2
 
Day: Wednesday, May 11, 2011 Time: 2:00 p.m. – 2:45 p.m.
 
CB Cross Channel Conversations
 
How High Touch Proactive Communications from Medco Helps Patients and Clients
 
Tim Grafford, Senior Director of Advanced Technologies, Accredo, A Medco Company
Dudley Larus, Senior Product Marketing Manager, Genesys
 
Session Overview: Experience high touch proactive communications that sets the stage for profits and improved business process at Medco.
 
In a hyper competitive economy, a growing number of enterprises are relying on Proactive Communications to complement and improve their multi-channel strategies.  Proactive can alleviate many of the cost and resource allocation issues associated with managing multi-channel customer communications. This session defines proactive communications and highlights its business benefits for customer service. Accredo, a Medco company, explains how Proactive Communications provides high touch customer communication in the healthcare industry that’s essential to business processes while driving efficiency and profitability. 
 
CB Enterprise Resource Optimization
 
Are Tasks and Work Items Killing Your Customer Experience?
 
Susan A. Resendez,
Director, Operations Resource Solutions, Farmers Service Point
Erica Pentland, Lead Development Manager, Farmers Service Point
Eric J. Weigand, Project Manager, Farmers Service Point
Adam Zolnowski, AIS, Business Systems Specialist, Farmers Service Point
Randy Brasche, Director of Product Marketing, Genesys
 
Session Overview: This customer panel will discuss how companies can improve the delivery
of customer-related work items and processes.
 
Today, the front- and back-office organizations inefficiently manage work items associated everyday customer interactions, resulting in lost customers. How do you prioritize new account applications, claim-forms, and complaint faxes by business value -- just like a telephone call -- and align them with the ideal resource? In this session, learn how Farmer’s Insurance is leveraging Genesys Intelligent Workload Distribution (iWD) and Workforce Management to improve service levels, employee skills, and customer satisfaction.
 
PS Open Systems
 
Genesys IP Solutions – Transforming the Contact Center
 
Richard Barton, Senior Manager, Product Management, Genesys
Bill Mitchell, Senior Product Manager, Genesys
 
Session Overview: Learn how Genesys IP Solutions enable contact center transformation.
 
Interested in transforming your main contact center infrastructure, extending it to home or branch offices, or enabling a hosted-service solution? This is the place to learn how to do it. In this session, we’ll take a look at using Genesys IP Solutions to manage virtualization; extend customer service models to integrate with branch offices, experts, and home agents; and enable new channels like IM, Video and Unified Communications.
 
PS Cross Channel Conversations
 
Changing the Conversation – The Intelligent Customer Front Door with Genesys Conversation Manager™
 
Cliff Bell, Product Line Manager, Genesys
 
Session Overview: An iCFD architecture overview that demonstrates how to seize the moment of opportunity in cross-channel conversations.
 
Customer communication channels are multiplying, while customer service demands increase.  Does your organization have a cross-channel solution architecture to seize the moment of opportunity?  Come find out why the iCFD™ solution with Conversation Manager was selected by Blue Sky Airlines to enable seamless customer conversations across mobile, web, social media & contact center touchpoints.  You'll have the opportunity to experience iCFD™ first hand, and take home the iCFD™ Blue Sky mobile app as a souvenir! 
 
BA Beyond the Contact Center
 
Extending the Customer Conversation into the Enterprise
 
Darryl Addington, Manager, Product Marketing, Genesys
Charles Lee, Senior Product Marketing Manager, Genesys
 
Session Overview: Extending customer services beyond contact center using Genesys SIP and UC Connect with various use cases.
 
Unified communications is ideal for including skilled enterprise resources into the customer service operation. Knowledge workers outside the contact center can be used for specialized customer service but often they are on phone systems which are completely separate from the contact center. Using Contact Center Extensions such as Genesys UC Connect, SIP, and Collaboration, companies can combine the capabilities of their leading UC systems with those of the Genesys 8 platform and better leverage the resources of the entire organization.
 
BA Open Systems
 
Change the Conversation with OpenTouch
 
Xavier Martin, Vice-President Product Marketing, Communications Solutions, Alcatel-Lucent
 
Session Overview: Learn about the OpenTouch™ communications suite, based on a SIP-at-the-core converged architecture.
 
OpenTouch™ enables enterprises to transform traditional one-party, voice-only communications into seamless conversations that leverage a range of applications. Enterprises can now more easily harness the power of communication innovations, including video, mobility and social media, to improve engagement with customers and employees. The OpenTouch™ suite is built on the communications platform architecture which leverages Genesys™ SIP Server and OmniPCX™ Enterprise solutions to deliver an architecture that supports multi-party, multi-device, and multi-media conversations for enterprises.
 
BA
Cross Channel Conversations
 
Designing Better Genesys Applications Through the Use of Innovative Simulation Technology
 
Noel Roberts, VP Client Development and CTO, Aria Solutions
Korran Nielsen, Senior Software Architect, Aria Solutions
 
Session Overview: How can Aria's CIMplicity Simulation offering help you.
 
The complexity of a contact center’s operations can make routing applications design difficult. If an application doesn’t reflect reality, it can cause project delays and impact customer service and operations. This presentation will provide an overview of how Aria’s new CIMplicity Simulation for Genesys routing offering can help overcome these challenges.  It models existing or planned contact center applications using real contact center logs and identifies what's working well and, more importantly, any potential problem areas. The software can run an entire day's calls within minutes, thereby permitting rapid feedback for re-design.
  
Breakout Series 3
 
Day: Thursday, May 12, 2011 Time: 2:30 p.m. – 3:15 p.m.
 
CB Service Delivery Optimization
 
Demystifying Workforce Optimization
 
Michael Crudell, Business Systems Analyst, Adobe Systems
Karen Hardy, Sr. Product Marketing Manager

Session Overview: Learn about workforce optimization best practices.  Hear from a customer why Genesys WFO is unique.
 
There has been a great deal of recent buzz in the industry about workforce optimization.  Attend this session to learn from an independent consultant what workforce optimization really is, and how it is more than workforce management and quality management and why Genesys can help you succeed. Hear from a customer how Genesys WFO is helping achieve greater employee effectiveness.
 
PS Performance Management
 
Bringing Information Together: A Product Management Discussion of Genesys Performance Management
 
Teddy Rusli, Senior Product Manager, Genesys
Diane Klim, Product Manager, Genesys
 
Session Overview: Learn and ask questions about advances in managing business-centric, multi-channel KPIs by Advisor and Insights.
 
Genesys Performance Management brings information together that is more meaningful and more manageable with the introduction of Advisor 8.0 and Insights 8.0. Advisor solves real-time performance management issues through a common, business-centric view of contact center performance. Product Management will discuss how, including a focus on multi-channel KPIs and objects. Insights empowers users to document and explore patterns in customer service activity via a rich set of interaction details. The discussion will focus on recent advances in multi-channel historical metrics, outbound, and leveraging customer satisfaction and revenue data.
  
PS Service Delivery Optimization
 
Measure it, Manage it…even in the Back Office!  Reporting & Analytics for Genesys intelligent Workload Distribution
 
Adam Rosen, Senior Manager, Product Marketing, Genesys
 
Session Overview: An overview of the historical & intra-day reporting and management tools available for Genesys iWD.
 
Back office environments suffer from poor management and reporting tools, as well as a dearth of historical reporting options. The result is missed service levels, poor customer service, and an inability to know where to focus improvement efforts. This session will discuss the capabilities provided with Genesys iWD and supporting products that help managers understand how their staff is performing, as well as the current status of the in-process work and backlog. It will include several customer examples.
 
BA Professional Services
 
Risk, Cost and Time Line Containment with Service Offerings 
 
Mark Kayserman, Professional Services Custom Solutions, Genesys
Tony McGinty, Professional Services Custom Solutions, Genesys
 
Session Overview: Highlighting the Service Offering program to enable effective solutions
with example use cases and select offering discussions.
 
Learn how you can benefit from the Services Program, what it means, pricing models,
implementation strategies and support services. Discover how Service Offerings have made the
difference for our customers and partners with faster and more effective implementations, reduced overall cost, and mitigated common project risks. The session will cover some select Service Offerings from the portfolio.
  
BA Genesys 8
 
Genesys 8 Suite: Today, Tomorrow and Beyond
 
Liz Osborn, Director, Product Marketing, Alcatel-Lucent/Genesys
 
Session Overview: Get a "big picture" overview of the entire Genesys 8 suite of Customer Service products and next releases, including a high level roadmap and vision for the future.
 
The G8 suite offers an unprecedented breadth of new products and capabilities, including social engagement, a Workforce Optimization suite, the intelligent Customer Front Door, and the new cross channel solution, Conversation Manager™. Genesys has grown far beyond its' successful roots in CTI and routing; find out how the pieces all fit together to form the most powerful customer service suite on the market today. Learn more about the vision for the Genesys suite of products, what is planned for 8.1, and what the future holds for the Genesys suite.
 
BA Cross Channel Conversations
 
What’s your Mobile Strategy?
 
Darryl Addington, Manager, Product Marketing, Genesys
Mayur Anadkat, Manager, Product Marketing, Genesys
Max Ball, Product Management, Genesys
 
Session Overview: Learn how the mobile revolution transforms the way you communicate, support, and sell to your customers.
 
There are many examples of how mobile devices are transforming our everyday lives, e.g. the iPad 2, Android, 4G and LTE; mobile transformation seems to have reached a tipping point. Is mobile just another channel or a fundamental shift in how customers interact with companies? Learn about Genesys’ mobile strategy, our vision for mobile customer care, collaboration, operations, and mobile business processes. Join us to learn how Mobile can transform the way you communicate, support, and sell to your customers.
 
Using Social Media to Expedite and Improve your Customer Response
 
Robert Lamb, Director/Global Practice Leader for AT&T Consulting’s Contact Center Practice
 
Session Overview: Discussion will focus on virtualized contact centers and optimizing the customer experience
 
Hear about the importance of using social media to expedite and improve your customer response and how these efforts can grow business. Robert is a published author of a new book, “Improving Your Bottom Line Through The Contact Center"

Breakout Series 4
 
Day: Thursday, May 12, 2011 Time: 3:30 p.m. – 4:15 p.m.
 
PS Genesys 8
 
What's New with Hosted and Administrator?
 
Kelly Still, Senior Product Manager, Genesys
Jeff Karas, Product Line Manager, Genesys
 
Session Overview: See the exciting new features in Genesys Hosted Provider Edition and Genesys Administrator - Change is Now!
 
What's so new about Hosted Provider Edition? Will I have new tools? How is Genesys Administrator evolving to support Hosted? Can Enterprises benefit from this evolution too? Whether you're a hosted service provider or an enterprise customer, join us and learn about the exciting new features in Genesys Hosted Provider Edition and Genesys Administrator. Change is now!
 
PS Open Systems
 
Two Peas in a Pod, Interaction Workspace and SDKs
 
Rick Phung, Senior Product Manager, Genesys
Bill James, Manager, Developer Integration Solutions, Genesys
Barbara Slaughter, Product Line Manager, Genesys
 
Session Overview: A tour of the innovative Interaction Workspace desktop. Learn how it and SDKs transform interactions into conversations.
 
An agent desktop or development platform? The answer is both. This session shows you how Interaction Workspace transforms the user's experience from managing individual customer interactions to conversation. Hear about how Interaction Workspace is built on Genesys SDKs and architected for openness and customization in order get the best of both worlds. See how the technology stack allows you to customize to the fullest extent possible without the overhead and risk of developing your own desktop from the ground up.
 
BA Performance Management
 
Performance Management: Empowering the User through Mobility and Better Business Insight
 
Jeff Woodland, Senior Product Marketing Manager, Genesys
 
Session Overview: Experts will discuss using business measures and mobility to improve Contact Center decision-making.
 
Listen to experts explore how to make faster, more informed decisions by measuring customer service and agent outcomes based on business-centric KPIs like revenue and customer satisfaction, and arming contact center managers with smart phones.
 
BA Cross Channel Conversations
 
Best Practices for Proactively Engaging the Social Conversation
 
Lisa Abbott,
Sr. Product Marketing Manager, Genesys
 
Session Overview: Strategic session outlining a holistic enterprise approach and best
practices to integrating social media.
 
Social media is the new customer service channel. Facebook, Twitter, blogs, and Wikis all
communicate a public persona about your company and brand. These social media channels also
create new customer service challenges. How can companies leverage best practices from the
contact center in a social media world? And, as customers jump between social, voice, web and social media channels, how can companies maintain one conversation?
 
Learn how Genesys Social Engagement is leveraging best practices from the contact center in a social media world. Just like a telephone call to the contact center, Genesys Social Engagement determines the business value and “social graph” of a Facebook post or Tweet to align with the ideal resource across the enterprise. And, as customers start a conversation through Social Media, Genesys will continue the same dialogue through voice, web, and mobile channels.
 
 
Engage Your Customers for Life! How to Build a Successful Cross Channel Solution with Conversation Manager
 
Liz Osborn, Director, Product Marketing, Alcatel-Lucent/Genesys
 
Session Overview: Learn a few quick tips, tricks and tools to  build a successful cross channel conversation program, one project at a time.
 
Providing a consistent customer experience regardless of what device or channel the customer uses will drive much higher customer engagement and revenue per customer but where do you start? In this session you'll learn a few secrets of how to begin building a successful cross channel solution. You'll learn highlights of best practices and the methodology that can be used to break up your service chain into manageable projects that improve the customer experience, increase revenue, and pay for themselves in business operation savings. Leveraging the Genesys suite and Conversation Manager™, you can start to tackle the process of creating cross channel conversations with your customers.
 
BA Visual Communications
 
Video Collaboration: Turning Video into the New Dial Tone
 
Lizardo Espinosa, Director Product Marketing Enterprise Communications, Alcatel-Lucent
 
Session Overview: Discover how today's new and future Alcatel-Lucent video collaboration offer helps you drive collaboration and reduce costs eliminating the need for costly travel while still promoting face-to-face collaborations.
 
While in-person meetings are still the preferred choice, video is introducing a whole new platform that allows for more effective communications when in-person meetings are not possible. When this technology is combined with collaboration and other multimedia means and technologies, the possibilities are virtually endless. Discover how our brand new video collaboration offer helps you drive collaboration and reduce costs. Have a look at the new generation of enterprise collaboration. IM, Web Conferencing, Personal video, video for workgroups,  Interactive Whiteboarding, Immersive Communications and much more - A cocktail of products that will help us deliver on our promise - turn video into the new dial tone.
 
BA Cross Channel Conversations
 
What’s your Mobile Strategy?
 
Darryl Addington, Manager, Product Marketing, Genesys
Mayur Anadkat, Manager, Product Marketing, Genesys
Max Ball, Product Management, Genesys
 
Session Overview: Learn how the mobile revolution transforms the way you communicate, support, and sell to your customers.
 
There are many examples of how mobile devices are transforming our everyday lives, e.g. the iPad 2, Android, 4G and LTE; mobile transformation seems to have reached a tipping point. Is mobile just another channel or a fundamental shift in how customers interact with companies? Learn about Genesys’ mobile strategy, our vision for mobile customer care, collaboration, operations, and mobile business processes. Join us to learn how Mobile can transform the way you communicate, support, and sell to your customers.